EM Cosmetics Magenta Magic True Gloss - Long Lasting Shine & Vibrant Color Lip Gloss by Michelle Phan

Thick pigmented gloss that clings to the lips but has a decent slickness to it. I like this gloss but it has a warm sensation, and the thickness is uncomfortable. It isn't sticky by any means. I prefer Buxom, NYX, etc. I was really excited to purchase and I love the color but every time i put this on i take it off due to the heavy feeling.

Not "milky," but actually quite opaque! No glitters or shimmers, just a cream. Very long-lasting, it survived through a night out and gelato!

This gloss is soft and plush! It is very pigmented, very lightweight and is a gel gloss formula. A little goes a long way and my favorite way to wear it is over a nice lipliner. Lasts longer than a standard gloss but nothing crazy. Comfortable a really comfortable gloss! I do not notice any plumping and occasionally I will get the wicked white ring around my lips but only if I apply too much.

If you are looking for a pigmented and hydrating lip gloss to just throw on without really thinking too much about it, this is hands-down the lip gloss for you. This is actually the third color that I've purchased and I've pretty much had one in my purse at all times since I've picked it up.They are incredibly comfortable to wear and they fade very gracefully. Because of how pigmented they are, I find that my favorite way to apply this product is to place a bit on the center of my lips for a gorgeous, gradient-like effect. If I had enough money, I would by every color without hesitation!

I ordered Magic Hour and I kind of disappointed because first of all I have some allergy. And that’s happened the first time in my life. I never had any allergy before. It’s not so bad but when I put my lipstick on the first 5 min feels like I have chilly powder. And I noticed that you barely see any lipstick on the lips... it’s more like balm with no color... But when my sister was trying she said she didn’t feel anything like that. So now I know that is not working for me :( and also I have em cosmetic lipstick in mate and everything is ok. Maybe the next time I’ll purchase directly from em cosmetic website.

I love this lip gloss! It’s the perfect golden, sheer, nude color that makes you appear as though your lips are in the golden morning light. I turn to this gloss every time I want to be wearing a nude that is as ‘glowy’ as glass skin; which is almost every day - particularly, during the quarantine! When the mask comes off, I look effortless and makeup-free, but, really it’s glass skin and Magic Hour lips!

I think Michelle Phan is awesome and I really wanted to love this lip gloss, but didn't. The packaging is beautiful. You get a good amount of product and the little lip brush works well. The color wasn't what I expected. The texture of the gloss is silky and slippery. There is some ingredient that results in an almost tingling or numbing sensation in my lips, which was weird. I may try some other EM products, but am just not a fan of this gloss.

Firstly, I didn't care for the shade on me but I'm not going to speak to that here...that was my fault since I chose an unflattering color. The texture was what surprised me...very thick and almost gooey and oily. Reminded me of a lipgloss that was beginning to dry up or go bad or a super thick, old nail polish. I like a thicker gloss, even a sticky one that helps with longevity, but this was something else entirely. I had heard this was lightweight on the lips but that was not my experience at all.