Manic PanicAmplified™ Semi-Permanent Hair Dye 118ml (Hot Hot™ Pink)Compact by Design (Certified by Amazon)

I'm always chopping and changing my hair colour, and this was the first time I used manic panic and I chose the AMPLIFIED AFTER MIDNIGHT BLUE DYE. The advice is always to pre lighten the hair, with bleach if needed.I decided against this has I had already pre lightened my hair (but not bleach) when I dyed it pink 4 month's ago. And couldn't be bothered to wait for the pink to totally fade and start right from the beginning. Blah, blah.Being an insomniac (and impatient) was an advantage for when trawling through the Internet and YouTube looking for advice on dying straight over the pink. The majority outcome was not to as it would be a yucky colour . But I found 1 video that did take that risk and it turned out beautifully. So I decided to take the plunge.I put on cheap plastic gloves (my advice is to use washing up gloves (I wish I had. And make sure that they are ones you won't want to use again lol)), which did tear hence my lovely blue hands. And smothered protelium jelly around my hairline and top of my ears. This is a messy process and preparation is everything.I emptied the contents into a bowel and added a squirt of WHITE coloured hair contiditioner just to lighten it a tad. And applied it starting at my roots. Once fully covered I got clingfilm piled my hair on top of my head and wrapped it in the clingfilm and left it for 3 hours (manic panic advice is 30 mins, but I've found for myself, the longer the better). As you can see (my pic's aren't the best as I'm not the most photogenic), the only way I can describe the outcome is WOW!!! WOW!!! It looks so much better in 'real life'.The blue obviously has attached itself to the pink and the rest of my virgin hair a blackish colour, which thankfully covered my natural sparkly bits.When I wash it next, I will use cool, even cold water, if I'm feeling brave and colour saving shampoo/conditioner. And in between washes dry shampoo (which is my new best friend and should be yours too), as every wash reduces the colour and vibrancy. So I wash my hair once or twice a week.I've had so many compliments the most I've had with any colour.I gave 3* stars for long lasting as I've only been blue a week, so time will tell.I would recommend this colour and brand, and I can't wait for when I try another colour in a few months x

Really good product! Resistant to washed and very vibrant!!

It is a semi permanent dye so it will wash out considerably over time. I re dye my hair every couple of months (bleach the roots ect too so the colour is more vibrant), and have been doing so for nearly a year and my hair is still healthy so as far as damage goes it's very minimal.

When it says ultra-violet blue, just assume a very bright blue! More electric blue with no purple tones. Good saturation of colour though.

I've tried almost every blue dye created and I keep coming back to this one. It's not the cheapest but for me its the perfect shade of blue and lasts a good while. The consistency is very thick however which makes its harder to squeeze out the bottle, I wish they made this formula in a jar container too.. anyway for best results put on dry hair and shrink wrap your head..leave in as long as possible..then rinse and enjoy. Like all colours try to wash your hair as little as possible..dry shampoo is your friend.

Amazing dye easy to use and product came very quickly

I've been dying my hair funky colours for 15+ years and this is the worst I've used. Easy to apply and smells nice but colour is not vibrant and washes out fast! Will be going back to my usual brand. That teaches me for trying something new. Overpriced and useless!

I've used After Midnight multiple times now, either on my natural mid-brown hair, or on bleached ends. It always washes out into completely cool-toned shades, so it's perfect for getting rid of unwanted warm and brassy tones, which is what I've been using it for.On my natural mid-brown hair - it creates an amazing teal-green that changes in different lights. Comes out quite dark on the hair at first, but washes out and softens quickly. Hair just looks a cool-toned dark when you're away from the light, but in sunshine or bright light you can really see the teal green. I love that effect.On bleached hair - catches on exactly like the picture, a true blue, doesn't fade too quickly but when it does it's a silverish kind of denim blue first, which then turned into a tiffany's sort of green, but that was probably because the bleached blonde ends I had underneath were quite yellow.Each time I loved the end result and enjoyed the way the colour changed overtime.