e.l.f.Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused, 0.12 Oz

I love this product. I've used the MAC Cosmetic brand and ELF is not only cheaper, and smaller, but works better. The brush is smaller, which helps in applying the brow gel. Also the gel doesn't dry up and get clumpy. It brushes on easily and looks natural. I will buy it again.

This is a great brow tool, much better than the two I paid $20+ for at the local makeup store. My brows are thinning, grey, and coarse hairs —I put a light brown brow powder on first then brush it lightly with this gel to set it. It stays put and looks natural.

Edit: I ended up using this to go out. I used a light hand, concentrated on my thinner brow and was pretty happy with the results. I don't know if I will buy it again, but I will definitely use this on special occasions.Adding picture of me wearing it. And another without makeup so you can see the difference. No filters. .Original review: I ordered this in neutral brown. It really does work. It looks like there is nothing in the tube and (thankfully) it has a tiny little brush. I have pretty thick, dark brows with a couple of thinner spots. When I applied this, it gave me a natural look, allowed me to fill in the thinner bits, but it gives me a really strong brow, which I don't like. It's a personal preference, I think it really does exactly what it is supposed to. I have seen complaints that this is dried up or looks used. I can see where someone can get that impression, but it's just made so you get a very sparing dose at a time. You can definitely build up. And I think it is great that you can start off slow so you don't end up with woolly caterpillars on your forehead. I also resisted the impulse to buy dark brown because all the beauty advice says to go lighter than you think with your brows. That is very true. If I didn't think, after using this, that I prefer my natural brows anyway, I might even have tried taupe, even though I think my eyebrows are actually dark brown.So, even though I am not going to use this product, I think it is very effective, does what it says and is definitely worthwhile if you want bigger brows, or darker brows, or want to change their natural shape. It also does a great job of holding the natural hairs in place, so I am thinking I might try a clear gel next time. This is my first time with a brow mascara. I have tried pencils and powders in the past and found pencils way too visible and powders invisible and hard to apply. I think, in the end, I'm not really in the market for this type of product, but if I were I would definitely go for this!

Matched the color of my eyebrows perfectly! Such a lightweight formula but still holds my brows in place all night. Love that it makes my brows look fuller too since mine are somewhat thinner. Great product especially for the price!

This stuff is amazzzing. I have thin patchy eyebrows from over plucking in 70s and 80s. I am always looking for a product that fills in the gaps and makes them fuller without making them look fake. This is the stuff. This is what you want to use. This is it.

I don't really find this makes a difference. I bought it to use in between my waxes & colors. I did like the first tube I bought. Not sure if they changed the formula since purchasing the first tube.

I love this stuff! It provides just enough coverage to fill in the gaps and give some color for my no make up days. You can also build up the color for full make up days. It lasts all day, is sweat proof and keeps those little hairs in place. You can’t beat the price either. Love ELF products!

Great value, quality & long lasting. My eyebrows are sparce (hello overplucking, thin, 2000s ladies) & this stays on with no budging for an entire day. I have tried other brands, but this is a great bang for your buck. 1 tube lasts for a LONG time.